Abstract
Abstract: This study is aimed at understanding and discovering the influence of employee relations towards the loyalty attitude dimension. Furthermore, It also attempts to find out and comprehend the impact of loyalty attitude dimension of employee on each of the dimension. The data of this research was gathered by mean of questionnaires which were delivered to 130 respondent selected using purposive sampling. Structural Equation Modeling (SEM) had been used as the main analysis technique. The result of this study demonstrates that the tendency of employee relation has a significant positive role in building effective commitment. Conversely, it does not show any significant positive role on both calculative and normative commitment. In addition, It is also observed that affective commitment has only positive significant role in building intention to stay attitude. Meanwhile, calculative and normative commitment have resulted in insignificant positive role towards intention to stay. Each of the loyalty attitude dimensions; affective, calculative and normative commitments have no significant role towards positive variable dimensions (WOM), insensitivity towards benefit and complain.
 Keywords: Employee Relationship Proneness, attitude, behavior, loyality.
Highlights
Dalam pemasaran jasa, kualitas sangat berhubungan erat dengan performa karyawan
The result of this study demonstrates that the tendency of employee relation has a significant positive role in building effective commitment
Program Magister Manajemen, Program Pascasarjana Universitas Diponegoro, Semarang
Summary
Kontribusi Kepuasan Kerja Dan Iklim Organisasi Terhadap Komitmen Karyawan. “Costumers Motivations For Maintaining Relationships With Service Providers”, Journal of retailing, Vol 73 No 1 pp.. 1996,”Relationship Marketing in consumer markets”, Journal of Marketing Management, Vol 12, pp. “How and Why retailers should invest in consumer relationships: a cross-countryindustry exploration”, Journal of Marketing, Vol 65 No., pp.33-50. Journal of academy of Marketing Science, Vol 22 No., pp. Pentingnya Karyawan dalam Pembentukan Kepercayaan Konsumen Terhadap Perusahaan Jasa: (Suatu kajian dan Proposisi). K., D.W. Cravens, G.S. Low dan W.C. Moncrief, 2001, The Role of Satisfaction with Territory Design on The Motivation, Attitudes, and Work Outcomes os Sales People, Journal of The Academy of Marketing Science, Vol 29, No., pp.165-178.
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