Abstract
The purpose of this study is to explain effect of product quality, brand image, on customer satisfaction at Mix and Match customers in Denpasar. 130 people are used as respondents with purposive sampling method. Analytical technique used is path analysis and Sobel test. The results showed that Product quality had positive and significant effect on brand image, Product quality had positive and significant impact on customer satisfaction, Brand image had positive and significant impact on customer satisfaction, Brand Image mediate the effect of Product Quality on customer satisfaction. Mix And Match need to improve the layout of the store so that customers and carry out quality checks regularly so that the raw materials used are always consistent and it is recommended for every new customer who comes directly to the Mix And Match outlet to fill in the criticism and suggestion boxes.
 Keywords: product quality, brand image, and customer satisfaction.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
