Abstract
Communication of Lisbon Strategy sets out an integrated package of measures to deliver more sustainable consumption (including food), better environmental protection, correct population and production evaluations by using appropriate and more meaningful methods. It lays ahead as one of the key challenges for EU28-PC, Adult Equivalent (AE) and conjoint evaluations and implementation are not sufficiently dynamic and forward-looking to drive the performance of methods upwards. Those evaluations do not serve the above purpose. On PC, AE method use overall, voluntary and regulatory instruments are not sufficiently connected and potential synergies among the different instruments are not exploited. Divergent national, international approaches send conflicting signals to producers and consumers. As a result, the full potential of the internal food market of EU28 and its impact on environment are not realized and evaluated on properly identified UNIT basis. Misidentified UNIT for measurement would not give correct results and if one installs his correct assumptions on the wrong unit, the falls results will start following each other. The developed PAHUM-(Copy-right©1989) and policy approach may integrate the potential of the different policy instruments, helping implement them (gender, age, structure and household size) to food consumption and environmental issues.
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