Peppermint hard candy packaging design with Kansei engineering

Abstract

Peppermint hard candy is increasing sold in the market. It causes a tight business competition and need some efforts for the product to survive and to win the competition. One effort that can be done is to design peppermint hard candy packaging. This paper describes the peppermint hard candy primary packaging design in accordance with the consumers’ needs. Kansei engineering (KE) was used in this study to translate consumer perceptions of the primary packaging design. Data is processed by using factor analysis and conjoint analysis. Based on the analysis, the design of peppermint hard candy packaging desired by the consumer was plastic, tubular, printed sticker label, flip-top accessory and transparent colors. The label design element has the highest importance value (30.524%) followed by material design elements (29.188%), shape (21.763%), accessories (11.300%) and color (7.226%).