Abstract
Social media are increasingly important in protest movements for communication and organization. As such, scholars should consider these ephemeral messages as a tool for understanding such movements’ rhetoric. This article draws on Kjeldsen’s method for the critique of visual political rhetoric and adds consideration of intertextuality, synecdoche, and metaphor to demonstrate a method for the rhetorical analysis and a critique of Internet memes as visual, political rhetoric. The Pepper Spray Cop meme arising from Occupy Wall Street is presented as a case-study example. The article considers the centrality of the intertextual nature of memes as a unique form of visual rhetoric in activist contexts and contributes to the literature on user-generated and activist rhetoric.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
