People Management in Digital Projects

Abstract

People management is one of the key activities of a project manager. Successful implementation of any project requires a well-coordinated team effort. People management is more of an art than a science. A good manager should be genuinely interested in people. A digital program normally needs people with varied skillsets. In these case, team coordination and people management assume a higher importance. Many digital projects need close collaboration across various teams and often test the limits of one’s knowledge and traits. A fully motivated team is bigger than the sum of its parts. Hence, a good manager should understand the key motivations of all the team members, enable them to fulfill their aspirations, and align them to the program goals. An efficient people manager helps the team perform at its maximum potential. Achieving this task is easier said than done. This chapter discusses the various hats a project manager has to wear.