Penyuluhan Peluang Bisnis dan Strategi Pemasaran Produk UMKM di Masa Covid-19 di Permata Hills Recidence Rawakalong

Abstract

The purpose of Community Service Activities is to carry out one of the Tri Dharma of Higher Education which is carried out by lecturers and also students of Pamulang University. In community service, it is hoped that the existence of universities can contribute to the development of scientific application to the community. The method used in this community service is to deliver material verbally in this implementation by conducting educational outreach including residents of the Permata Hills Residence Rawakalong housing estate in capturing business opportunities and carrying out marketing strategies during the Covid-19 period in order to maintain their business and develop their business. The result of community service obtained is that the residents of the Permata Hills Residence Rawakalong know what MSMEs must do during the COVID-19 pandemic, whether to close their business or replace their business in another form. Capture business opportunities and implement new marketing strategies, one of which is product diversification and online marketing. The knowledge gained in community service is expected to be able to provide understanding to the residents of Permata Hills Residence Rawakalong the importance of looking for new opportunities in business during the COVID-19 period and offering products needed by consumers at affordable and easily available prices.