Pentecostalism and media in Africa: Theoretical explorations of power and agency of media platforms and their users

Abstract

AbstractThis survey paper interrogates four theoretical frameworks often invoked to analyze intersections between media and religion: mediatization, mediation of meaning, mediation of the beyond, and religious social shaping of technology. The paper surveys several research works informed by the aforementioned theories that study Pentecostals' engagement with different forms of media in Africa. This paper suggests that these theories need to be revised to provide a balanced assessment of Pentecostalism and media technologies. Advancements in technology, particularly sophisticated of algorithms, transformed media into an intelligent and dynamic space that enormously influences media consumers. The theory of mediatization gave power and agency to media logic. However, the other theories (mediation of meaning, mediation of the beyond, and religious social shaping of technology) focused on human agency and saw media as an inert space with many features that users can use as they see fit. To remedy this unbalanced relationship, the paper calls for a new theory that accounts for the agency of both the users and the media platforms.