Penta-Helix Approach as a Strategy to Recovery Tourism in Bali Due to Covid-19 Pandemic

Abstract

This paper aims to analyze the impact of COVID-19 on the tourism sector in Bali Province and wants to analyze the extent of actors' role in the concept of Penta-helix collaboration in handling the impact of COVID-19 on the tourism sector. The significant impact on reducing the number of domestic and foreign visitors' arrivals resulted in a decrease in income/economy from the tourism sector in Bali Province. In these conditions, the Penta-helix collaboration is the right step to restore tourism in Bali Province. This study uses a qualitative exploratory research method to find out in-depth the research variables. The data source in this study used 30 news data from online media, which were analyzed using the Nvivo 12 Plus software to classify and analyze data. The results of the study found that, first, COVID-19 had a destructive impact on the tourism sector in Bali Province, namely, low tourist visits (0.84), lodging occupancy (0.80), and many job layoffs (0.84). Second, there is significant collaboration between Penta-helix actors to respond, maintain, provide innovation and sustainable values for Bali tourism so that the tourism sector can slowly reopen to the public. In the future, the Penta-helix model's collaboration must be further enhanced so that the tourism sector can be more robust from pressure and natural / non-natural disasters. CCS CONCEPTS • Applied computing • Law, social and behavioral sciences • Sociology