Abstract
Abstrac : One of the most important pillars in Indonesia economy is MSMEs (Micro Small Medium Enterprises). But unfortunately, currently the pandemic become the one of the biggest problems for MSMEs to survive. COVID-19 pandemic changed all human lives, especially in the economic aspect. This crises cause income decreased and even so many company terminated their employee. Not only that, there are so many government regulations which cause restrictions to be able to increase their sales transactions of MSMEs products. Unbalanced between production and operation causing loss at their end. Offcourse, in this case, creativity and innovation are needed to be able to survive. Currently, MSMEs must do business development, innovate and keep fighting in the midst of modernization. The utilization of digital platform as the one of media promotion and MSMEs sales channel turned out to be less influential, due to the decrease in consumer purchasing power. Cooperation and support from various parties are needed, especially from government, marketplace and logistic companies that care about MSMEs which affected by the pandemic.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.