Abstract
Along with the development of the number of tourist visits, also grows various stars hotels in Bali which causes room revenue is no longer the only large income for the hotel so that there is a need for additional sources of income for the hotel, which is restaurants. This research aims to determine the menu mix and contribution margin, and to find out the menu classification also the efforts made to increase sales volume. This research used analysis method with menu engineering approach. This analysis approach used to assess the popularity and profit of a menu item. The results of this research show 32% of the menu included in the “stars” category, 36% of the menu included in the “plowhorses” category, 4% of the menu included in the “puzzles” category, and 28% of the menu included in the “dogs” category. So, the efforts that should be made such as: maintaining the quality, reducing the portion of the menu, menu placement, up to the menu name change.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.