Abstract
Community Service Activities by providing Training in Improvement of Marketing Management Capabilities of Leading Products Based on Pineapple in Mekarsari District are expected to increase the knowledge of SMEs, managers of BUMDES and village apparatus in marketing the products produced. One marketing technique that can be used is the marketing mix which is a combination of a number of marketing tools used by the company to convince the object of marketing or the intended target market. SMEs and BUMDES can increase sales by paying attention to products, prices, places and promotions. The combination of 4P in a product marketed will be able to increase the sales volume of SMEs in Mekarsari Barito Kuala District.
Highlights
PENDAHULUAN Pulau Kalimantan meiliki berbagai macam tumbuhan yang bernilai ekonomis tinggi jika dikelola dengan baik dan profesional
One marketing technique that can be used is the marketing mix which is a combination of a number of marketing tools used by the company to convince the object of marketing or the intended target market
Pada awalnya masih banyak pelaku usaha kecil mikro (UKM) yang belum faham memasarkan produknya secara online melauimedia internet di marketplace seperti bukalapak, tokopedia dan shoee
Summary
Kedua jenis nanas khas Batola ini punya perbedaan yang mencolok, yaitu buah Nanas Paun ukurannya cukup besar dengan daging agak pucat tapi rasanya manis asam, sedangkan Nanas Tamban ukurannya sama dengan nanas umumnya dengan daging berwarna kuning orange dengan kadar air yang banyak. Sebagian besar UKM dan BUMDES terutama skala usaha mikro pada industri rumahan (home industry) masih mengalami masalah dalam memperoleh dan meningkatkan penjualan secara kontinyu karena pemasaran produk yang mengandalkan cara-cara pemasaran konvensional, seperti penjualan melalui pameran, konsinyasi maupun penjualan secara langsung. Dengan manajemen usaha yang dilakukan ini berdampak pada biaya operasional penjualan yang cukup tinggi, perputaran modal menjadi lambat dan terhambatnya proses produksi serta volume penjualan relatif stagnan sehingga menyebabkan peluang dan potensi memperoleh pendapatan dan meraih pangsa pasar menjadi berkurang
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