PENINGKATAN DAYA SAING UKM OLAHAN UBIKAYU: PENDEKATAN RANTAI NILAI

Abstract

<div>The strategic food resource in Lampung Province is cassava. This study</div><div>aims to identify the value chain of cassava processed products in Lampung Province. The research method used is a survey, involved 60 SMEs of cassava as respondents. Data analysis uses a value chain analysis approach. The discussion concluded that the main activities on SME value chains consist of input logistics, including procurement of raw materials in the form of fresh cassava from producer farmers, raw/semi-finished materials, and auxiliary materials. The cassava production center in East Lampung is the leading supplier of fresh cassava for the SME. Operation activities including the use of technology and skilled human resources are the key to SME efficiency. SME uses simple technology; the final handling product needs to adopt a market trend. Output logistics: distribution of products to intermediaries and retail traders through direct delivery. The production of SME needs to improve based on market demand. Marketing and sales activities involve some SME medium-scale</div><div>already have good market and distribution networks, but not the small scale.</div><div>Marketing and distribution of products still rely on traditional market networks.</div><div>Services activities carried out by industry include accuracy in meeting agreements with partners, including procurement or delivery, and the payment. Finally, the supporting activities of SME value chains will depend on the ability to identify supplier partners in the procurement of input, and facility needs furthermore will become a node of business cost and profit efficiency.</div>