Abstract
The goal of community service in the second year (2020) in Pelaga village is to increase the role of tourism aware groups (Pokdarwis) and small business groups (SMEs) for the development of Pelaga Agrotourism Park-based on community. Through mentoring done by the team has been successfully created preferred tour packages and promotional tools online on Youtube, Facebook and Instagram. Agricultural products as supporting tourism produced by SME groups have been successfully improved quality and performance by using the brand Pelaga Agrotourism Park. It is hoped that the use of destination branding will increase the promotion and marketing of agribusiness products and Pelaga village as an agrotourism destination. Keywords: Pelaga Agrotourism Park, village community empowerment.
Highlights
in Pelaga village is to increase the role of tourism aware groups
for the development of Pelaga Agrotourism Park-based on community
Agricultural products as supporting tourism produced by small business groups (SMEs) groups have been successfully improved quality
Summary
Kegiatan Program Pengembangan Desa Mitra (PPDM) ini merupakan kegiatan multi tahun dan dilaksanakan selama tiga tahun (2019-2021). Pada tahun pertama (2019) telah dilakukan sosialisasi, melakukan FGD (Focus Group Discussion), pelatihan dan pendampingan yang menyasar kelompok sadar wisata (Pokdarwis), kelompok PKK dan kelompok pemuda (Karang Taruna) di desa Pelaga. Capaian di tahun pertama bagi Pokdarwis adalah berupa tercapainya persamaan persepsi pengelolaan desa wisata dalam wadah Desa Wisata Pelaga dan operasional unit kegiatan wisata di masingmasing Banjar. Sedangkan bagi kelompok Karang Taruna capaiannya berupa penambahan pengetahuan dan keterampilan Barista. Untuk tahun kedua (2020), bentuk kegiatan yang dilakukan disesuaikan dengan prioritas permasalahan yang dihadapi oleh mitra sasaran, setelah mengobservasi dan melakukan pertemuanpertemuan kecil dengan kelompok mitra (Pokdarwis, PKK, dan Kelompok Petani Kopi). Berhubung adanya wabah pandemi Covid-19 yang melanda di seluruh dunia ini, maka pelaksanaan kegiatan dilakukan mengikuti protokol kesehatan yang telah ditetapkan oleh Pemerintah
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