Abstract


 
 
 
 Financial statements have a major influence in assessing, developing marketing strategies and evaluating a business. Kwarigan Hamlet is one of the villages that has several MSME actors, but none of the MSMEs has implemented financial reports properly so that there is no clear evaluation and it is difficult to develop into a larger MSME and it is difficult to determine the business strategy to be run. This article aims to improve the optimization of the economic sector by compiling financial reports for MSMEs in Kwarigan Hamlet and applying them to their business fields and determining the right strategy for the advancement of MSMEs in Kwariganq Hamlet. The results obtained are from the balance sheet financial statements it can be known the amount of assets and laundry business capital for sure. From the Profit and Loss report, it can be used as a benchmark that there is a main production cost, namely clean water which can be kept to a minimum in order to achieve maximum profit because it uses water sourced from wells. From the emphasis on water costs, it can be used for transportation costs for picking up dirty laundry and delivering clean clothes to customers as a marketing solution in order to increase sales turnover. With this strategy, customers will be interested and feel that they are given maximum service from the Laundry business but will still be able to increase profits.
 
 
 

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