Abstract
Using Aida Model For The Formation Of The Brand Photo Cabin Concept In The Media SocialInstagram. The development of photo corner services in Surabaya is particularly fast making competitioneven tighter. The intense business competition makes photo business people corner does various waysto market its services. One of them is with using Instagram social media. Social media is used as ameans of promotion and marketing to increase consumer buying interest. This research is to analyzequalitatively on the use of the AIDA model, namely Attention, Interest (Interests), Desire (Desire) andAction (Actions in shaping the concept of a brand Photo Cabin on Instagram social media.
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