Abstract
Marketing communication is a process which involves two parties, namely the company (Shoes Laundry D'Shoes Care Bekasi) and the customer (Consumer), not only that but also defined as how to establish a good relationship with the customer and create a value for the customer. Where this value will be good assessment/feedback from customers in order to increase or get profit for the company, namely D'Shoes Care Bekasi which is a company engaged in cleaning/laundry services. Researchers carry out this research using a post-positivist paradigm. The method used in this research is a qualitative descriptive method, as research that intends to investigate the conditions, circumstances, existence and other things that have been mentioned before then explained again through a report form. The purpose of this research is to explain the use of Instagram as a marketing medium in increasing sales. The data in this research were obtained by means of in-depth interviews, observation and direct research on the field, so that the results obtained in this research shows indicate that the use of Instagram as a marketing medium is quite successful in increasing product or service sales.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: INTERPRETASI : Communication & Public Relation
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
