Abstract
The existence of a design thinking methodology that focuses on users/clients as objects of attention in product creation has an important role in the Sampul Kreatif company. Design thinking is applied as a method to solve user/client problems from the user's perspective (human centered), if it is associated with the service business run by Sampul Kreatif then this is an advantage. The purpose of this study is to describe the use of design thinking in software development service companies Sampul Kreatif when implementing it in making a software application called Psikolingua. Using literature studies to collect data and interviews with competent sources to validate research findings. The results obtained show that design thinking is an effective tool in creating a software application called Psikolingua that is needed by clients at the Sampul Kreatif company
Highlights
The existence of a design thinking methodology that focuses on users/clients as objects of attention in product creation has an important role in the Sampul Kreatif company
The purpose of this study is to describe the use of design thinking in software development service companies Sampul Kreatif when implementing it in making a software application called Psikolingua
Pada akhirnya penelitian yang telah dilakukan oleh penulis mengenai analisis design thinking di perusahaan teknologi menjadi jelas bahwa design thinking dapat membantu kebutuhan perusahaan dalam menyelesaikan permasalahan konsumen/klien mereka
Summary
The existence of a design thinking methodology that focuses on users/clients as objects of attention in product creation has an important role in the Sampul Kreatif company. Humanization adalah proses memanusiakan manusia dimana tim design thinking diharuskan untuk terjun langsung kepada pengguna untuk memahami lebih dalam mengenai sistem emosi dan kepercayaan yang kemudian memberikan informasi mengenai apa, bagaimana dan mengapa mereka melakukan hal tersebut. Dalam metode design thinking terdapat enam fase yang dibuat untuk memudahkan tim design thinking untuk memahami secara konkret mengenai apa yang harus dilakukan, Brown dan Wyatt (2010) menyatakan pendekatan design thinking adalah solusi dalam menunjang keberhasilan proses bisnis perusahaan.
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