Abstract
Micro, Small and Medium enterprises (MSMEs), in national economy, have an important and strategic role. This research examines the main product development of MSMEs in Sukabumi regency. The analysis method used is Analytic Hierarchy Process (AHP). This method is used to identify MSMEs main products in several sectors appropriate to be developed. The result shows that the potential products of MSMEs in each sector, after conducting AHP analysis based on the criteria of uniqueness, market force and economic benefits, are mangosteen, metal processing and workshop services.
Highlights
Usaha mikro, kecil, dan menengah (UMKM) dalam perekonomian nasional memiliki peranan yang penting dan strategis
The result shows that the potential products of MSMEs
after conducting Analytic Hierarchy Proccess (AHP) analysis based on the criteria of uniqueness
Summary
Perkembangan pesat UMKM juga terjadi di Kabupaten Sukabumi, Jawa Barat. UMKM di Kabupaten Sukabumi sebanyak 21.795 unit usaha mikro, 4.328 unit usaha kecil, dan 877 unit usaha menengah pada tahun 2014, dapat dilihat pada Gambar 1. Sementara itu jika dilihat dari sisi penyerapan tenaga kerja, terdapat total sebanyak 68.668 tenaga kerja yang terdiri dari unit usaha makanan dan minuman, perdagangan dan jasa, kerajinan kulit, rajutan, dan anyaman bambu, dan lainnya (lihat Gambar 2). Dilihat dari sisi pembinaan terhadap UMKM oleh Pemerintah Daerah Kabupaten Sukabumi, hanya 3.933 UMKM yang telah dibina dari total 27.000 UMKM (lihat Gambar 3). Keberadaan UMKM di Kabupaten Sukabumi perlu didukung agar lebih menguatkan daya saing pemerintah daerah
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