PENGEMBANGAN PRODUK KRIPIK TELA ANEKA RASA DAN STRATEGI PEMASARANNYA UNTUK KESEJAHTERAAN KELOMPOK WANITA RENGGANIS JEMBER

Abstract

Sweet potato is a foodstuff containing carbohydrate which has advantages compared to other carbohydrate sources. One of the sub-districts in Jember Regency which mostly cultivates sweet potato plants is Panti District, Pakis Village, Kemundungan Hamlet. All the time the farmer group sells sweet potatoes in the form of fresh tubers at very low prices, starting from the price of Rp 500, - to Rp 1500, - per kilo. In order to support agricultural development towards the realization of sustainable superior agriculture based on local resources, our dedication team will carry out the program "Development of Various Flavored Sweet Potato Chips Products and Its Marketing Strategies for the Welfare of Rengganis’s Women Farmers Group in Jember" to increase food independence, added value, competitiveness and welfare of farmers. Methods: The types of training that will be given involves providing training in making chips with the Deep Frying method, as well as providing marketing strategy training in order the products can develop and sell well in the market. The executor of the activity consists of one chief executive who is competent in entrepreneurship, and one executive member who is competent in mechanization of food processing equipment. Results: Outputs to be achieved are an increase in competitiveness and application science and technology for the community of farmers women in Rengganis, Jember. This activity will be carried out for 8 months with a total cost needed, around Rp. 47,500,000.Conclusion: Increased knowledge and competitiveness of farmers women in Rengganis, Jember.