Abstract
The people's market is one of the places to distribute and market agricultural, food and non-agricultural products. The people's market is one of the most obvious indicators to see the standard of economic life of the surrounding community. The people's market does not only involve economic actors in the agricultural and food sectors but also non-agriculture. The agricultural sector development approach that is still being carried out today is the approach through the agribusiness system. The People's Market is part of the agribusiness system, which is included in the subsystem of supporting institutions. The supporting institution subsystem provides services for the upstream agro-industry subsystem, downstream agribusiness subsystem, and marketing subsystem so that transactions between producers and consumers can run smoothly.
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