Abstract

This development research aims to produce an interactive digital multimedia module in the Intercultural Communication and Conflict Resolution Course at Universitas Multimedia Nusantara. This development research uses the ADDIE model which consists of five stages, namely analysis, design, develop, implementation, and evaluation. The resulting product is an interactive digital module that uses scenario-based and is compiled on the elearning.umn.ac.id moodle platform. Data collection in this study used interviews, questionnaires, and tests which were then analyzed qualitatively and quantitatively. The trial process in this study involved experts and users. The experts involved are material experts, learning design experts, and instructional media experts. The user trial was carried out by involving students from the Communication Studies Program. Experts and users are given the opportunity to use interactive multimedia products and provide responses to the given questionnaire. The results of the final analysis show the level of product validity and feasibility is 84%. Furthermore, an evaluation test was carried out using the n-gain score to measure the effectiveness of the product by using a test of 20 questions pretest and posttes. The result is an n-gain score of 71%. Based on these data, it can be said that the product is feasible to use and effective enough to be a medium of learning in intercultural communication and conflict resolution courses.

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