Abstract

This study aims to describe the efforts of the Culture and Tourism Office in developing the Toba Lake recreation area in Parapat-Simalungun Regency and to identify the driving factors in the development of recreational facilities based on the reference of visitors to Toba Lake in Parapat, Simalungun Regency, North Sumatra. The respondents in this study amounted to 50 people including the community and tourists who took a recreational tour of Lake Toba Parapat-Simalungun Regency, North Sumatra. The tools used to collect data are questionnaires and Likert scale techniques used to analyze and describe research results. he results showed that the factors that led to the development of recreational facilities were based on the reference of visitors to Toba Lake in Parapat, Simalungun Regency, North Sumatra. The potential of the tourist attraction in Parapat, Simalungun Regency, North Sumatra was one of Lake Toba's recreational sites, tourist attraction development in Parapat - Simalungun Regency, North Sumatra, is quite optimal both from its development factors, distance and location, in terms of promotion and processing, and so on. In supporting the interest of tourists to visit recreational attractions based on the reference of visitors to Toba Lake in Parapat, Simalungun Regency, North Sumatra, including lodging facilities, restaurants, places of worship that are already strategic and tourist attractions in the mountains. As for the efforts of the Culture and Tourism Office in developing recreational facilities based on the reference of visitors to Toba Lake in Parapat, Simalungun Regency, North Sumatra, it has been carried out. The factors that encourage archipelago tourists to come to visit Parapat are facilities that are already quite good. Furthermore, the added value of recreational Lake Toba is the holding of cultural parties such as the Lake Toba party which is held annually so that it is used as one of the recreational areas that can be developed, benefit the government or the local community, create livelihoods if the Lake Toba recreation area is developed, creating comfort with the construction of more complete facilities in Simalungun District of North Sumatra and the presence of transportation facilities that are also very supportive when visiting Lake Toba in Parapat, North Sumatra Regency

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