Pengembangan Ekonomi Masyarakat melalui Program Pengolahan Keripik Bayam serta Branding dan Marketing Pada KWT Flamboyan, Kelurahan Bantarjati, Bogor Utara

Abstract

The Covid-19 pandemic has resulted in a decline in the economy of the lower middle class in Indonesia. In response to this, it is necessary to take steps in developing the community through a spinach chip processing program as well as branding and marketing, especially at the Women Farmers Group (KWT) Flamboyan Bogor. This program consists of processing spinach chips and socializing branding and marketing which are carried out online and offline. Spinach chips processing activities and branding and marketing socialization have been successfully carried out although most of the activities are carried out online due to the PPKM policy. Spinach chips processing activities are carried out in two stages, namely socialization and direct practice of processing. Branding and marketing socialization was carried out in two stages, the materials in the first and second stages were sustainable materials. The result of this program is that members of KWT Flamboyan can find out the steps for processing spinach chips and ways to increase sales.