Abstract

 Cerme Cave is one of the objects of special interest tourist attraction which is used as one of the non-coastal tourism development projects by the dinas pariwisata kabupaten Bantul. This is done so that the distribution of tourists who visit, can be distributed evenly across all attractions in the Bantul regency. The decline in the level of tourist visits, limited attractions, and double levies has become an obstacle to the development of the Cerme Cave attraction, so a number of recommendations are needed to overcome and make these attractions sustainable. The research model used is qualitative through exploratory studies. The results showed that the problems that arose in these attractions include, dualism of management, the number of tourists being a priority, community participation is still low, lack of knowledge about tourism management in accordance with sustainable tourism management guidelines, do not have the intended target market, and marketing and limited promotions. Special interest tourism management strategies, including the targeted tourism segments must be clear, adequate human resource readiness in quality and quantity, facility development and accessibility in accordance with the landscape and tourist needs, promotions in accordance with the theme of tourist attraction attractions, so that the development strategy of Cerme Cave can be implemented optimally.
 
 Keywords: sustainable tourism, cerme cave, management.
Highlights
Gaung pariwisata Indonesia di kancah dunia telah membuktikan bahwa bangsa kita kaya akan potensi sumber daya pariwisata
The decline in the level of tourist visits, limited attractions, and double levies has become an obstacle to the development of the Cerme Cave attraction, so a number of recommendations are needed to overcome and make these attractions sustainable
The results showed that the problems that arose in these attractions include, dualism of management, the number of tourists being a priority, community participation is still low, lack of knowledge about tourism management in accordance with sustainable tourism management guidelines, do not have the intended target market, and marketing and limited promotions
Summary
Gaung pariwisata Indonesia di kancah dunia telah membuktikan bahwa bangsa kita kaya akan potensi sumber daya pariwisata. Upaya ini dilakukan untuk meningkatkan dan pemerataan kunjungan wisatawan ke berbagai objek daya tarik wisata di Kabupaten Bantul. Gua Cerme diresmikan sebagai objek wisata pada tahun 1990, dalam perkembangannya dari tahun ke tahun objek daya tarik ini perlu pengelolaan yang maksimal untuk menarik kunjungan wisatawan. Pelaksanaan pengembangan gua sebagai objek daya tarik wisata masih terdapat banyak kekurangan dalam infrastruktur maupun sumber daya manusia. Kurangnya kesadaran terhadap pengelolaan objek daya tarik secara berkelanjutan turut mempengaruhi peringkat pariwisata Indonesia dalam World Economic Forum (WEF) Travel and Tourism Competitiveness Index 2010 (ILO, 2012:11). Berkelanjutan United Nation World Tourism Organization (UNWTO) mendefinisikan pariwisata berkelanjutan atau sustainable tourism sebagai aktifitas pariwisata yang sangat memperhatikan dampak secara ekonomi, sosial, maupun lingkungan, pada masa sekarang hingga yang akan datang, untuk memenuhi kebutuhan pengunjung, industri pariwisata, lingkungan dan komunitas lokal (ILO, 2012). Konsep pengembangan berbasis ekowisata merupakan sebuah pendekatan pengelolaan pariwisata tanpa mengeksploitasi alam, kearifan lokal diperkenalkan dan masyarakat setempat diberdayakan untuk memenuhi kebutuhan pengetahuan, fisik dan psikologis wisatawan (Fandeli, 2000)
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