Abstract
The purposes of this researches are to analyze: (1) The effect of Website quality and E-trust on Online Booking Intention of Traveloka users in the city of Padang, (2) The effect of Website Quality on E-trust of Traveloka users in the city of Padang. This type of research is causative research. The population in this study is the people of Padang who have accessed the Traveloka site. The sample used was 400 respondent using purposive sampling technique. Data was collected through questionnaires distributed online and analyzed using the SmartPLS version 3.0 program. The results of this study indicate that: (1) Website quality has a significant effect on Online Booking Intention with a coefficient value of 0.277 at P Values 0.005 and T statistics at 2.812, (2) Website quality has a significant effect on E-trust with a coefficient of 0.764 on P Values 0,000 and T statistics 18.444, (3) E-trust has a significant effect on Online Booking Intention with a coefficient value of 0.484 in P Values 0.000 and T statistics 5.981.Keywords : Website Quality, E-trust, Online Booking Intention
Highlights
PENDAHULUAN Penggunaan Internet di dunia meningkat sangat tajam, terkhusus di Indonesia
The population in this study is the people of Padang who have accessed the Traveloka site
The results of this study indicate that: (1) Website quality has a significant effect on Online Booking Intention with a coefficient value of 0.277 at P Values 0.005 and T statistics at 2.812, (2) Website quality has a significant effect on E-trust with a coefficient of 0.764 on P Values 0,000 and T statistics 18.444, (3) E-trust has a significant effect on Online Booking Intention with a coefficient value of 0.484 in P Values 0.000 and T statistics 5.981
Summary
Penelitian dilakukan di kota Padang pada bulan Agustus 2018 sampai bulan September 2018. Populasi dalam penelitian ini adalah masyarakat kota Padang yang pernah mengakses situs Traveloka yang jumlahnya tidak diketahui.Teknik pengambilan sampel yaitu dengan teknik purposive sampling dimana sampel harus memenuhi kriteria sebagai berikut: (1) Berusia minimal 18 tahun, (2) Berdomisili di kota Padang,Pernah mengakses situs Traveloka. Metode pengumpulan data yang dilakukan peneliti dalam mengumpulkan data adalah: (a) Kuesioner, merupakan teknik pengumpulan data yang dilakukan dengan cara memberi seperangkat pertanyaan atau pernyataan tertulis kepada responden untuk dijawabnya. Kuesioner digunakan untuk mengambil data pokok secara langsung dari responden yang disebar secara online. (b) Studi Pustaka, dilakukan guna mencari data atau informasi penelitian melalui membaca buku referensi, penelitian atau jurnal-jurnal ilmiah terdahulu serta melalui media Internet Kuesioner digunakan untuk mengambil data pokok secara langsung dari responden yang disebar secara online. (b) Studi Pustaka, dilakukan guna mencari data atau informasi penelitian melalui membaca buku referensi, penelitian atau jurnal-jurnal ilmiah terdahulu serta melalui media Internet
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