PENGARUH SUPPLY CHAIN FLEXIBILITY DAN TEKNOLOGI INFORMASI TERHADAP DAYA SAING PERUSAHAAN UKM KERIPIK TEMPE SANAN MALANG

Abstract

Competitiveness as a key to obtain a competitive advantage and is the company's ability in: flexibility, innovation, quality and cost reduction. While supply chain flexibility can be used to analyze the overall system capacity to accommodate volume and schedule fluctuations from suppliers, manufactures and customers, this flexibility is essential to the success of the supply chain. To connect the entire supply chain functions, there are five dimensions of supply chain flexibility: supply flexibility, product flexibility, production flexibility, delivery flexibility and responsiveness flexibility. In this globalization era, when the company's competitive advantage can be achieved, the ability to support Information Technology (IT) for supply management flexibility plays an important part, as measured by indicators of information technology infrastructure capabilities and the ability to use information technology. This study findings that the application of IT has an influence on the competitiveness of SMEs Tempe Chip's Sanan, this is explained because it is still infrequent use of IT by SMEs to financial management activities and reports, as well as the development of innovation that affect the competitiveness of SMEs there tempeh crackers in orders. The research also found that the application of Supply Chain Flexibility (SCF) has no effect on the competitiveness of SMEs Tempe Chip's Sanan, which are described as the average chip makers Tempe orders in normal conditions are relatively stable level of demand, so in this case the flexibility of the supply chain not required. Meanwhile, in terms of product innovation, the average tempe chip's craftsmen produce the same good price, quality, or taste. Only the craftsmen who continue to innovate which can produce new products, but this condition does not last long because other craftsmen in the long run can imitate new products.