Abstract
The aim of the study is to determine the influence of event sponsorship to brand image of Go-jek. sample in this study amuntedto 80 respondents. The criteria in selecting the sample are as follow 1)everyone who use G-jek applicaton, 2) everyone who’s ever watched Liga Indonesia in Padang City. The method that was used inthis study is quantitative method, specifically causal method. the result of the study found that event sponsorhip have significant relationship with brand image.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
