Abstract
This study aims to analyze the significance of the influence of attitudes, subjective norms and motivation on online buying interest in Karanganyar. This type of research used in this research is quantitative research. The type of data used is qualitative data and quantitative data, data sources used are primary data and secondary data. The population of this research is the people in Karanganyar who have an interest in conducting online shopping transactions with a sample of 70 respondents. Data collection techniques using questionnaires that go through the stages of testing the validity and reliability first. The regression requirements test uses the classic assumption test. Data analysis techniques used multiple linear regression analysis, t test, F test and the coefficient of determination. The results of this study indicate that the attitude of a positive and significant effect on online product purchase interest in Karanganyar communities, subjective norms have a positive and not significant effect on online product purchase interest in Karanganyar communities, and motivation has a positive and significant effect on online product purchase interest in the community in Karanganyar.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
