Abstract
Abstrak
 Tujuan – Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi Costumer loyalty
 Sampel – Sampel yang digunakan dalam artikel ini adalah konsumen yang pernah berkunjung ke supermarket 102 responden.
 Temuan ―Penelitian ini menemukan bahwa service quality dan costumer satisfaction berpengaruh terhadap costumer loyalty
 Implikasi ― Makalah penelitian ini menjadi pelajaran bagi perusahaan supermarket untuk meningkatkan costumer loyalty
 Originalitas ― Artikel ini merupakan penelitian yang menguji pengaruh service quality, brand image, costumer satisfaction terhadap costumer loyalty.
 Kata Kunci : Authentic Leadership, Organizational Virtuousness, Moral Courage, Internal Whistleblowing Intention.
 
 Abstract
 Purpose ― This study aims to examine and analyze the factors that influence customer loyalty.
 Methods ― The sample used in this article is consumers who have visited supermarkets with 102 respondents. 
 Findings ― This study found that service quality and customer satisfaction affect customer loyalty 
 Implication ― This research paper is lesson to supermarket companies to increase costumer lotalty.
 Originality ― This article is a study that examines the effect of service quality, brand image, customer satisfaction on customer loyalty.
 Keywords: service quality, brand image, costumer satisfaction, costumer loyalty
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callSimilar Papers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
