Abstract

 This study aims to examine and analyze the effect of sale promotion and e-service quality on impulse buying on e-commerce Shopee. The population in this study is the people of Surabaya City who have shopped at Shopee e-commerce. The number of samples used in this study were 100 respondents. The sampling technique used is purposive sampling technique. This type of research uses quantitative. The results of this study indicate that sales promotion partially has no significant positive effect on impulse buying. E-Service Quality partially has a significant positive effect on Impulse Buying. Sales Promotion and E-service quality simultaneously have a significant positive effect on impulse buying.
 Keywords: Sales Promotion; E-Service Quality; Impulse Buying; Shopee
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Reslaj : Religion Education Social Laa Roiba Journal
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
