PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA STUDIO PHOTO OCULUS

Abstract

Abstract The purpose of this research is to study the description of Promotion (X1), Service Quality (X2) and Consumer Satisfaction (Y) and also to find out the massive relevance simultaneously and simultaneously Promotion and Quality of Service to Consumer Satisfaction. This research was conducted using descriptive and verification methods. The sampling technique of this study used simple random sampling using the Slovin formula with 100 respondents obtained through questionnaire distribution (questionnaire) to consumers of Photo Studio Oculus. The type of data used in this study are primary data and secondary data. The analysis techniques used in this study are test instruments (validity and reliability tests), classic assumption tests, hypothesis tests, and coefficient of determination (R2). The results of this study use the Spss 21 and Lisrel 8.8 programs that produce research. significant between Promotion and Consumer Satisfaction. Partially between Service Quality on Consumer Satisfaction There is a significant and simultaneous influence there is a significant influence on Promotion and Service Quality on Consumer Satisfaction.