Abstract
This study aims to test and analyze empirically the effect of the influence of personal selling, digital marketing, and brand image on the decision to open a Si Mantap Pension Account at Bank Mandiri Taspen. The research methodology used in this research is quantitative. The data used are primary data obtained from distributing questionnaires with a Likert scale (1-5). The population in this study is the customers who have opened a Si Mantap Pension account at Bank Mandiri Taspen, with a sample of 390 people. Data analysis for hypothesis testing using multiple linear regression with the help of PLS Path Modeling (PLS-PM) software. The results showed that Personal Selling, Digital Marketing and Brand Image had a significant positive effect on the Si Mantap Pension Account Opening Decision at Bank Mandiri Taspen
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