PENGARUH PERKEMBANGAN MEDIA SOSIAL TERHADAP BUDAYA SIRI’ MASYARAKAT DUSUN PARASANGAN BERU DESA PAJUKUKANG KECAMATAN BONTOA KABUPATEN MAROS

Abstract

The Objective of this Study is to know out: 1) Description from Media Soscial Development of the Parasangan Beru Hamlet Public, Pajukukang Village, 2) An overview of the Siri' Culture of the Parasangan Beru Hamlet Community, Pajukukang Village, 3) Has the evolution of social media impacted Siri culture of the Parasangan Beru Hamlet Community , Pajukukang Village. The know method used is a descriptive quantitative approach method. The research variables consist of Social Media Development (Variable X) and Siri Culture (Y). Data collection techniques through observation, questionnaires and documentation. Descriptive statistics and inferential analysis were used as data analysis techniques. Based on the research results, it is known that: 1) Description From Social Media Development From Parasangan Beru Hamlet of Pajukukang Village is in the "tall" by category a proportion of 78.3%. 2) Description of the Siri' Culture of the Parasangan Beru Hamlet of Pajukukang Village is in the "tall "category with a proportion of 61,1%. 3) The influence of the development of social media on the Siri culture of Beru Parasanga Hamlet residents is 0.514 based on R Square data, meaning that the influence of social media development on Siri culture is 51.4% while 48.6% is influenced by other factors that were not considered in this study.