Abstract
YouTube is a video-sharing website which is one of the media for deployment information that is of great interest to the public in Indonesia. Being the most visited website in the world, YouTube has had a significant impact on modern society. Many people in Indonesia have utilized YouTube as a platform to share their thoughts and creativity through the video they create, as well as to make income. Creative content will usually get more responses from the audience. Creating a regression model for use in path analysis enables the investigation of causal links between various variables. The intention of this study is to specify the path's structure and analyze what variables effect YouTube video views. The exogenous variables used to observe the influence of views are impressions, CTR and watch time. This study uses path analysis to examine how video performance impacts views both directly and indirectly using path diagrams. Considering the outcomes of this study, the variables that affect views are impressions and CTR. Impressions have an indirect effect on Watch Time and Views but smaller than the direct effect, so the best path to increase views is the direct effect path of impressions. Impressions have a direct effect of 1,214 while CTR has a direct effect on views of 1,077. Keywords: YouTube, Views, Path Analysis, Direct Effect
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: RAGAM: Journal of Statistics & Its Application
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
