Abstract
The purpose of this research is to find out whether there is an effect of Capital Market Training(X1), Investment Return(X2), Risk Perception(X3), and Financial Literacy(X4) on Generation Z Invesment Interst, either partially or simulaneously.. The method used in this study is a quantitative research method, using a questionnaire data collection tool, with a Generation Z at the University of 17 August 1945 Surabaya Faculty of Economics and Business Undergraduate 1 year 2019-2020 class as the population. The results of this study are that there is an effect of capital market training(X1) on the z generation's investment interest, there is an effect of investment return(X2) on the z generation's investment interest, no effect of risk perception(X3) is found on the z generation's investment interest, and there is an influence of literacy finance(X4) to investment interest in generation z. But if tested Simultaneously all Variables have a Significant effect.
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