Abstract
The development of autmotive Indonesia has a fairly rapid development so that manyinvestors who do investment in the field of automotive in Indonesia. The development ofautomotive market in Indonesia is not only influenced by internal factors, but also influenced byexternal factors, both macro variable and micro variable. One of the macro variables affectingautomotive development in Indonesia is the per capita GDP and the inflation rate of eachautomotive market region. This study aims to analyze the influence of per capita GDP andinflation rate on automotive sales based on 33 provinces in Indonesia. The methodology used isthe regression of panel data with 33 provinces cross section and time series data in 2016.The results showed that: per capita GRDP per statistically and partially significantinfluence of automotive sales in 33 provinces of Indonesia while variable inflation rate is notsignificant at confidence level95%. Whereas at 95% level of confidence, both variablessignificantly affect automotive sales in Indonesia. In other word, is simultaneously, both the percapita GDP and inflation rate variables significantly influence automotive sales in 33 provincesofIndonesia. Thus, the automotive industry needs to pay attention to these two variables indeveloping its production sales and developing the market in 33 provinces of Indonesia. TheGovernment of Indonesia, in doing the development of infrastructure should consider the growthof automotive sales in every province in Indonesia.Keywords: PDRB Percapita, Inflation Rate, Panel Data, Automotive Sales
Highlights
The development of autmotive Indonesia has a fairly rapid development so that many investors who do investment in the field of automotive in Indonesia
The results showed that: per capita GRDP per statistically and partially significant influence of automotive sales in 33 provinces of Indonesia while variable inflation rate is not significant at confidence level95%
The Government of Indonesia, in doing the development of infrastructure should consider the growth of automotive sales in every province in Indonesia
Summary
Pembangunan ekonomi daerah adalah suatu proses di mana pemerintah daerah dan masyarakatnya mengelola sumber daya-sumber daya yang ada dan membentuk suatu pola kemitraan antara pemerintah daerah dengan sektor swasta untuk menciptakan suatu lapangan kerja baru dan merangsang perkembangan kegiatan ekonomi atau pertumbuhan ekonomi dalam wilayah tersebut (Arsyad 1999:298). Konsep pemsaran disusun dengan memasukan tiga tolok ukur keberhasilan organisasi, yaitu (1) orientasi pada konsumen, (2) volume penjualan, dan (3) koordinasi dan intergrasi seluruh aktivitas pemasaran.konsep pemasaran yang sering digunakan adalah konsep marketing mixyang mempunyaiempat variabel kunci, yaitu Product, Price, place, dan promotion.Penerpan strategi marketing mix tidak terlepas dari sistem lingkungan yang memiliki kompenenkompenen berupa faktor-faktor lingkungan yang berpengaruh terhadap proses implementasi strategi tersebut. Kriteria statistik hanya akan valid apabila asumsi-asumsi linier klasik terpenuhi.Model Pengaruh PDRB per kapita dan Inflasi Terhadap penjualan Otomotif dari hasil Hausman test diperoleh bahwa model yang direkomendasikan adalah model fixed effect (Fixed Effect Model/FEM). Hal ini mempunyai makna bahwa: jika pertumbuhan PDRB per kapita dan Inflasi sama dengan nol (0) atau caterisparibusmaka penjualan otomotif akan turun sebesar 55.446 unit. Hal ini menunjukkan bahwa variabel PDRB perkapita dan inflasi secara bersama-sama (simultan) mempengaruhi penjualan otomotif secara signifikan. Peneliti mencoba mengganalisis beberapa pengujian assumsi klasik saja yang meliputi :
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