Abstract

The purpose of this study was to see how motivation, lifestyle, and consumer confidence affect purchasing decisions on Facebook Marketplace (Case Study on State Campus Students in Medan City). Purchase decision is the dependent variable, while motivation, lifestyle and consumer confidence are independent factors. The information used was collected directly from state university students in the city of Medan. The data regression panel was used to analyze the data in this study, which was carried out using SPSS 25 software. The sample in this study consisted of 105 samples collected using a purposive sampling strategy.
 Keywords: Motivation, Lifestyle, Consumer Confidence, Purchase Decision, Facebook Marketplace.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.