Abstract
Caption Home Mojokerto is a business engaged in home decoration. The products sold are premium quality such as bed linen, carpets, prayer mats, pillows, etc. The aim of this study is to determine the partial and simultaneous effect of social media variables, price, and product quality on consumer buying interest. The research method is to use quantitative methods with sampling techniques using probability sampling. By using SPSS version 25, the measurements carried out were validity test, reliability test, T test, F test, and R² test. The results of the study explain that the variables of social media, price, and product quality have a significant influence on consumer buying interest partially and simultaneously. This research is expected to help Caption Home Mojokerto in increasing consumer buying interest through online sales on social media, pricing strategies, and product quality.
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