Abstract
Consumptive behavior is actions taken to fulfill various types of human needs. If consumption is carried out excessively and not just based on needs, then it is not a reasonable consumption anymore, but it has become a consumptive behavior. Millennials are considered as the most consumptive generation, especially online shopping and prioritizing short-term needs rather than long-term needs. Theoretically consumptive behavior is influenced by low financial literacy. This research was conducted in the millennial generation in Bandung, which in 2019 was 19-38 years old. The sample used in this study was calculated using Slovin formula so that there were at least 400 respondents. Technique used in this research is nonprobability sampling with a purposive sampling approach. The data analysis technique used is descriptive analysis and simple linear regression analysis. The results of this study concluded that financial literacy had a significant negative effect on the consumptive behavior of millennial generation in the city of Bandung. With the level of financial literacy and consumptive behavior included in the medium category.
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