Abstract
Friendly service is a key to being able to maintain a retail business in the midst of many emerging retail types. To be able to survive and be able to provide customer-friendly services, the company is required to be able to create employee satisfaction in working through the arrangement of shop layouts and visual merchandising stores in outlets. In line with this, this study aims to determine the effect of shop layout and visual store merchandising on employee satisfaction at the Tiara Dewata Denpasar Supermarket. This research was conducted at the Denpasar Tiara Dewata Supermarket using a sample size of 88 people with a saturated sample method. Data collection was obtained from the results of questionnaires at the Denpasar Tiara Dewata Supermarket using as many as 16 indicators and the indicators were measured using a Likert scale. The data analysis techniques used in this study are multiple regression analysis and accompanied by classical assumption and hypothesis testing. The results of the study found that shop layout and visual store merchandising partially had a positive and significant effect on employee satisfaction. In addition, shop layout and visual merchandising stores simultaneously have a positive and significant effect on employee satisfaction. This result confirms that to improve employee satisfaction the company is expected to be able to create a comfortable and safe atmosphere of the office environment through structuring shop layout and visual merchandising stores.
 Keywords: store layouts, visual merchandising stores, employee satisfaction
Highlights
Service is a key to being able to maintain a retail business in the midst of many emerging retail types.Structuring shop layout and visual merchandising stores is one of the keys to providing friendly service
In line with this, this study aims to determine the effect of shop layout and visual store merchandising on employee satisfaction at the Tiara Dewata Denpasar Supermarket
Hal ini berarti bahwa semakin baik penataan visual merchandising toko yang diberikan oleh Tiara Dewata maka akan semakin meningkatkan kepuasan karyawan dan juga kepuasan pelanggan
Summary
Kepuasan karyawan adalah variabel pertama yang dimasukkan dalam penelitian ini dan dijadikan sebagai variabel dependen yang diukur dengan menggunakan lima pernyataan indikator. Dari hasil perhitungan jawaban responden tersebut, rata-rata semua indikator memiliki nilai dalam rentangan 4,21 - 5,00 meskipun salah satu indikator memiliki nilai rata-rata dibawah rentangan tersebut. Sehingga secara keseluruhan variabel kepuasan karyawan memiliki rata-rata nilai 4,54 yang berarti berpredikat sangat puas. Dari hasil perhitungan jawaban responden tersebut, rata-rata semua indikator memiliki nilai dalam rentangan 4,21-5,00 meskipun terdapat indikator yang memiliki nilai rata-rata dibawah rentangan tersebut. Sehingga secara keseluruhan variabel layout toko memiliki rata-rata nilai 4,40 yang berarti berpredikat sangat puas. Berdasarkan hasil perhitungan jawaban responden tersebut, rata-rata semua indikator memiliki nilai dalam rentangan 4,21-5,00 meskipun terdapat dua indikator yang memiliki nilai rata-rata dibawah rentangan tersebut. Sehingga secara keseluruhan variabel visual merchandising toko memiliki rata-rata nilai 4,35 yang berarti berpredikat sangat puas. Berdasarkan hasil perhitungan menggunakan SPSS maka dapat dilihat bahwa nilai Kolmogorov Smirnov sebesar 0,845 sedangkan nilai Asymp.
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