Abstract

The online deposit service implemented by BMT UGT Sidogiri Klampis Bangkalan Branch is an effort or strategic steps carried out by BMT UGT Sidogiri to attract customers and provide satisfaction and create customer loyalty. The purpose of this study was to determine the effect of implementing online deposit services on customer satisfaction and loyalty. The design of this study is quantitative research with data collection methods through questionnaire surveys or questionnaires that have been tested for validity and reliability. The sampling technique uses simple random sampling method with a total sample of 88 people who use online deposit services. Analysis using simple linear regression, the data is processed using the SPSS 19.0 program. The results of the study show that: (1) the description of quality online deposit services with a percentage of 87%. (2) An overview of customer satisfaction with online deposit services is quite good with a percentage of 84% (3) An overview of customer loyalty to online deposit services by 85% (4) There is a significant influence between online deposit services on customer satisfaction (5) There is a significant influence between online deposit services to customer loyalty. So based on these results, this deposit service should continue to be run and developed in order to continue to provide satisfaction and create customer loyalty that has a positive impact on the existence and progress of the company.

Highlights

  • Pendahuluan Perkembangan teknologi informasi yang sangat cepat, direspon oleh perusahaan atau lembaga keuangan untuk menciptakan inovasi-inovasi

  • The online deposit service implemented by BMT UGT Sidogiri Klampis Bangkalan Branch is an effort

  • The purpose of this study was to determine the effect of implementing online deposit services on customer satisfaction and loyalty

Read more

Summary

Frekuensi Presentase Jumlah Skor

Berdasarkan rekapitulasi data pada tabel 1 di atas menunjukkan bahwa secara keseluruhan mengenai prespektif layanan online 77 responden (87,5%) berpendapat bahwa layanan setoran online yang disediakan oleh BMT UGT Sidogiri Cabang Klampis Kabupaten Bangkalan sangat baik, 9 responden (10,3%) menyatakan baik, 1 responden (1,1%) bersikap netral serta 1 responden (1,1%) menyatakan kurang baik. Sistem setoran online sendiri merupakan sistem setoran dengan menggunakan sebuah aplikasi yang sudah dimiliki oleh setiap AO BMT UGT Sidogiri Cabang Klampis Kabupaten Bangkalan yang termuat di dalam smartphone AO. Aplikasi yang disebut dengan Usid (UGT System Integrator Development) Gateway tersebut memuat berbagai data nomor induk beserta catatan setoran tabungan dan saldo nasabah. 2. Data Kepuasan Nasabah Dari perspektif kepuasan nasabah dalam aspek penyediaan layanan yang baik yang meliputi keramahan karyawan dan nasabah merasa aman dan nyaman dalam melakukan transaksi setoran, secara umum menurut penilaian responden diperoleh sebagai berikut.

Sangat Kurang
Sangat Tidak Loyal
Adjusted R
Upper Bound
Lower Bound Upper Bound
DAFTAR PUSTAKA

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.