Abstract
This study aims to analyze the effect of product quality, brand equity, and price on the purchase decision of Toyota Avanza cars. The sample in this research is who bought a Toyota Avanza in the Manokwari Regency. By using a non-probability sampling method, as many as 120 respondents were identified as research samples. Statistical tests were performed using multiple linear regression analysis. The research method used is quantitative data using primary data obtained by distributing questionnaires to respondents. The results showed that simultaneously, product quality, brand equity, and price variables significantly influence the purchase decision of the Toyota Avanza. Partially, product quality and price variables significantly influence the purchase decision of Toyota Avanza cars, while the brand equity variable does not affect the purchase decisions of Toyota Avanza cars.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: JFRES Journal of Fiscal and Regional Economy Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
