Abstract
This research aims.to examines the effect of product quality and word of mouth on repurchase interest and purchase decisions as mediate variables on Universitas Negeri Padang Students using Maxim application. This research conducted by quantitative (causal) method. Purposive sampling and Cochran formulation were use in this research. Total sample was 97 respondents. This research used primary data with spreading questionnaire to students at Universitas Negeri Padang who had using Maxim apps. SEM PLS 3.0 analysis also used in this research. SEM PLS analysis showed that : 1) Product quality didn’t have any significant impact on repurchase interest. 2) Word of Mouth had a significant impact on repurchase interest. 3) Product quality had a significant impac on purchase decisions. 4) Word of Mouth had a significant impact on purchase decisions. 5) Purchase decisions had a significant impact on repurchase interest. 6) Product quality gave a significant impact on repurchase interest mediated by purchase decisions. 7) Word of Mouth didn’t have any significant impact on repurchase interest mediated by purchase decisions. Keywords : product quality, word of mouth, purchase decisions, repurchase interest
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
