Abstract
This research explains product quality on customer decision making in choosing barokah savings products at BPRS Bhakti Sumekar, Sumenep Head Office. This research uses quantitative methods, namely research with statistical analysis or numbers. The sampling technique used was nonprobability sampling using multiple linear regression analysis. The results of this study stated that the t test obtained tcount > ttable (3.477 > 1.66071). So Ha is accepted and H0 is rejected and it can be concluded that Product Quality (X1) partially has a significant effect on Customer Decisions. Another variable, namely Personal Selling, obtained tcount > ttable (9.4484 > 1.66071). So Ha is accepted and H0 is rejected and it can be concluded that Personal Selling (X2) partially has a significant effect on Personal Selling. Fcount > Ftable (88.966 < 3.09), meaning that all independent variables (Product Quality and Personal Selling) simultaneously have a significant positive effect on the dependent variable (Customer Decision) and the amount of R Square is 0.647 or 64.7% (65%) p. This means that the independent variables Product Quality and Personal Selling are able to explain the dependent variable (Customer Decision) by 65%. Keywords: Product quality; Sales Personnel; Customer Decision
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
