Abstract
This study aims to determine the effect of product quality, brand image, and price on purchasing decisions on Golden Farm brand frozen food products in the people of Bekasi City. This type of research uses quantitative methods with data collection methods using questionnaire data collection techniques, data analysis used in this study are validity and reliability tests, classical assumption tests, multiple regression analysis, partial tests, and R2 tests. The results of this study are product quality has a positive and significant influence on purchasing decisions, brand image has no influence on purchasing decisions, and price has an influence on purchasing decisions.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
