Abstract
Multimedia is one of the very superior facilities in the world of information, both at national and international levels. One form of multimedia is telivisi. On average every home, office, restaurant, hotel and others definitely have telivisi. Amaco media Ulin foundation is engaged in pay tv services, up to now has amounted to 587 customers. This study aims to examine the effect of Service Quality (X1), Price (X2), with Customer Subscriber Intervention (Z) intervention variable on customer loyalty (Y) on Cable TV customer Amaco Media Platform Ulin Banjarbaru. Samples taken in this study were 238 customers by using slovin formula. Furthermore, data collection techniques with questionnaires and questionnaire division techniques with proportionate stratifed random sampling. And for data analysis in this research use Smart PLS version 2.0 M3. The result of the research indicates that 1) the quality of service influence to satisfaction 2) price influence to satisfaction 3) satisfaction influence to loyalty 4) service quality influence to loyalty 5) price influence to loyalty. Simultaneously, the influence of service quality and price to satisfaction is 79,9% and the influence of service quality and price to loyalty is 74,1%. Keywords: quality of service, price, customer satisfaction, customer loyalty
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
