Abstract
This study aims to determine the effect partially and simultaneouslyquality of mobile banking services and level of confidence in customer satisfactionBank NTB Syariah, Sumbawa Branch. This research is descriptive researchquantitative. The type of data used is primary data obtained from the resultsdistributing questionnaires to customers of Bank NTB Syariah, Sumbawa Branch.The sample in the study was 100 respondents who were user customersBank NTB Syariah Sumbawa Branch mobile banking service. Data analysis methodused is multiple linear regression which includes partial test, simultaneous test, and testthe coefficient of determination. The results showed that partially and simultaneouslyservice quality and customer trust level have a positive and significant effectto customer satisfaction of users of mobile banking services. Apart from that, abilityindependent variable in explaining the dependent variable based on the value of Adjusted R Square76.9% and the remaining 23.1% is influenced by other variables that are notdiscussed in this study.
Highlights
BANK NTB SYARIAH CABANG SUMBAWA1,2Sekolah Pascasarjana Univesitas Teknologi Sumbawa 3Fakultas Teknik Universitas Teknologi Sumbawa.
Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan secara simultan kualitas layanan mobile banking dan tingkat kepercayaan terhadap kepuasan nasabah Bank NTB Syariah Cabang Sumbawa.
Sampel dalam penelitian adalah 100 responden yang merupakan nasabah pengguna layanan mobile banking Bank NTB Syariah Cabang Sumbawa.
Summary
1,2Sekolah Pascasarjana Univesitas Teknologi Sumbawa 3Fakultas Teknik Universitas Teknologi Sumbawa. Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan secara simultan kualitas layanan mobile banking dan tingkat kepercayaan terhadap kepuasan nasabah Bank NTB Syariah Cabang Sumbawa. Sampel dalam penelitian adalah 100 responden yang merupakan nasabah pengguna layanan mobile banking Bank NTB Syariah Cabang Sumbawa. Bank NTB Syariah dapat memberikan kesempatan kepada nasabah untuk mengakses berbagai fitur perbankan dengan mudah tanpa perlu ke kantor cabang terdekat. Untuk menjaga keberlangsungan dari penggunaan mobile banking oleh nasabah bank NTB Syariah Cabang Sumbawa, pihak bank harus mendengar dan mengkaji saran dan masukan sebagai umpan balik dari nasabah terkait fitur yang ditawarkan.
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