Abstract
Recent competition in the economy is dominated by companies that are able to implement the right technology into their business. E-commerce technology provides many conveniences for business people, including women as owners of Micro, Small, and Medium Enterprises (MSME) in East Java. Women are very potential and competent as actors and managers of Micro, Small, and Medium Enterprises (MSME). The purpose of this study is to determine the social conditions that influence the decision-making of these women as owners of Micro, Small, and Medium Enterprises (MSMEs) to adopt e-commerce. This study was conducted using quantitative descriptive methods. The sample consisted of 41 women as owners of MSME in East Java. Data were analyzed using percentages. The results of the study show that the majority of these MSME owners have understood e-commerce, but some of them have not adopted e-commerce as their competitive strategyDOI: http://dx.doi.org/10.17977/um021v4i22019p094
Highlights
LATAR BELAKANG Kemajuan teknologi bergerak semakin cepat, terlebih setelah munculnya internet
Recent competition in economy is dominated by companies
able to implement the right technology into their business
Summary
Dari grafik di atas dapat dilihat bahwa tingkat pendidikan perempuan pemilik UMKM paling rendah adalah setingkat SMA yaitu sebesar 56,1%. 36,6% perempuan menempuh pendidikan setara S1 atau di atasnya, serta 7,3% telah mengenyam pendidikan pada level Diploma. Tingkat Pendidikan perempuan sangat berpengaruh pada kemampuan dan ketrampilan dalam mengelola usaha. Tingkat ketrampilan dan pengetahuan (pendidikan) menyangkut beberapa aspek seperti dorongan individu, hasil dan dampak, kemampuan analisa, berfikir kreatif dan strategis, ketegasan dalam pengambilan keputusan, penilaian komersial, manajemen tim dan kepemimpinan, kemampuan beradaptasi, kemampuan merencanakan serta mengendalikan suatu proyek (Ardiana dkk, 2010). Hasil yang tertera pada tabel di atas menunjukkan bahwa UMKM yang ada di Jawa Timur dominan dimiliki oleh perempuan dengan rentang usia antara 40-50 tahun. Penelitian Mdatsane (2012) di Afrika Selatan juga menunjukkan bahwa pengalaman bekerja, tingkat pendidikan serta usia umur usaha secara bersama-sama memberikan pengaruh yang signifikan terhadap kemajuan dan penghasilan usaha (Chiliya, 2012)
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