Abstract
The purpose of the study was to determine the effect of marketing communication on product quality on purchasing decisions at Midway Cafe Bengkulu City. This type of research is quantitative research, the method of data collection is done by using observation, documentation and questionnaires. The sample in this study were 65 consumers at Midway Café Bengkulu City. Analysis of the data used is multiple linear regression test, test of determination and hypothesis testing. Marketing communication has a significant effect on purchasing decisions at Midway Caffe Bengkulu City. Product quality has a significant effect on purchasing decisions at Midway Caffe Bengkulu City. Marketing communication (X1) and product quality (X2) together have a significant effect on purchasing decisions (Y) products at Midway Caffe Bengkulu City.
 Keywords: Marketing Communication, Product Quality, Purchase Decision
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
